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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet social media, email newsletter , directly from the retailer, and mobile devices such as cell phones.
Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination , enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great. He transformed Coca-Cola from an insignificant tonic into a profitable business by using advertising techniques. Candler s marketing included having the company s employees and sales representatives distribute complimentary coupons for Coca-Cola.
The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between and one in nine Americans had received a free Coca-Cola, for a total of 8,, free drinks. By Candler announced to shareholders that Coca-Cola was served in every state in the United States. In Australia consumers first came in contact with couponing when a company called Shop A Docket promoted offers and discounts on the back of shopping receipts in There are different types of values applied to coupons such as discounts, free shipping, buy-one get-one, trade-in for redemption, first-time customer coupons, free trial offer, launch offers, festival offers, and free giveaways.
Similarly, there are different uses of coupons which include: Coupons can be used to research the price sensitivity of different groups of buyers by sending out coupons with different dollar values to different groups. In addition, it is generally assumed that buyers who take the effort to collect and use coupons are more price sensitive than those who do not. Therefore, the posted price paid by price-insensitive buyers can be increased, while using coupon discounts to maintain the price for price-sensitive buyers who would not buy at a higher price.
Store coupons are coupon-based discounts offered for a particular item or group of items. The issuing store will accept its own "store coupons", but some stores will also accept store coupons that are issued by competitors. Coupons issued by the manufacturer of a product may be used at any coupon-accepting store that carries that product. Manufacturer s coupons have the advantage of being currency at a variety of retailers, not just at one store.
Grocery coupons are incentives for people who want to save money, but manufacturer coupons are primarily intended to advertise products and lure new customers with financial incentives. They may also be used to increase the sales of newspapers or other publications. For example, people may purchase multiple copies of a newspaper or magazine in order to use the coupons contained within. Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores.
Additionally, stores might hold special events where they will double or triple coupon values on certain days or weeks. Whether or not a specific grocery chain will double or triple coupons usually depends on the original coupon value. Most coupons have an expiration date after which they will not be honored. For example, Christmas coupons are valid only throughout the Christmas week.
American military commissaries overseas honor manufacturers coupons for up to six months past the expiration date. Customers may get these coupons from various sources, including national newspapers and the Internet, with web sites offering free printable grocery coupons can be printed at home and use them at retail store. Some major grocery chains also produce digital coupons that may be loaded onto the retailer s loyalty card at home, or at a coupon dispensing machine located in store.
In , the top five vehicles for distributing consumer packaged goods coupons in the U. There are coupon-providing websites that provide customers with coupons of various stores. These sites accumulate coupons from various sources. Clipping coupons from newspapers has been the most popular way to obtain coupons, though Internet and Mobile Phone coupons are gaining wide popularity.
Some retailers and companies use verification methods such as unique barcodes , coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use. Other than newspaper, there are also coupon book publishers and retailers who compile vouchers and coupons into books, either for sale or free. Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotion codes", "discount codes", "keycodes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes".
Internet coupons typically provide reduced cost or free shipping, a specific dollar, percentage discount or to earn cashback while some offer to encourage consumers to purchase specific products or to purchase from specific retailers. Because paper coupons would be difficult to distribute and redeem, typically secret words or codes are distributed for consumers to type in at checkout. Marketers can use different codes for different channels or groups in order to differentiate response rates. A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service.
Coupons are usually issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion. The customer redeems the coupon at store or online. In some cases, customers may redeem the mobile coupon at the point of sale. What is unique about mobile coupons is the memory of information in the coupons often outlast the expiration dates of the coupons themselves, triggering actual purchases at later dates.
Mobile coupons are popular among U. The primary success factors for the SMS campaigns are discount size, how the discount value is framed as a gift or percent off and the timing of the campaign. Many retailers support the redemption of email and paper coupons via mobile devices. In addition to distributing such offers via their own email lists, SMS subscriptions, and apps, they are also often made available through coupon applications. A mobile app coupon can be either a regular coupon for redemption discounted value or discounted percentage used at checkout distributed by the app-makers or unique, personal referral codes owned by each user to recruit new users with referral benefits.
The latter form requires personal sharing on behalf of users to their personal networks. Depending on the jurisdiction , coupons may or may not reduce the sales tax which must be paid by the consumer. This is often determined by who sponsors the coupon. If the coupon is issued by the retailer, the product was never offered at the original price and the coupon represents a reduction in the amount paid and the tax.
If the coupon is issued by the manufacturer, the original price is still paid but some of the price is covered by the manufacturer instead of the consumer and the full price remains taxable. This is the case with the coupon-eligible converter boxes in the United States, which compensate in part for the forced conversion to digital TV.
Coupon manufacturers may or may not place restrictions on coupons limiting their transferability to ensure the coupons stay within the targeted market. Organized coupon exchange clubs are commonly found in regions where coupons are distributed. Often coupons are available for purchase at some online sites, but since most coupons are not allowed to be sold, the fee is considered to be for the time and effort put into cutting out the coupons. From Wikipedia, the free encyclopedia. This article is about a document exchanged in a financial transaction.
For other uses, see Coupon disambiguation. Retrieved May 8, The Candler Era". Coca-Cola Company. Retrieved 20 July Time Magazine. My Business Australia. And Other Pricing Puzzles. Stars and Stripes. Retrieved 1 July Paper products. Facial tissue Napkin Paper towel Toilet paper Wet wipe. Ingrain wallpaper Wallpaper. Book Newspaper Newsprint Pamphlet. Confetti Paper craft Paper toys Playing card Quilling. Beverage coaster Filter paper Form Sandpaper Security paper.
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Attractions Ontario is committed to providing you with fun-filled ideas for your next vacation. Listed below are member attractions currently offering coupon discounts at their venues. Explore Ontario this summer and visit our member attractions! Coupon is valid for one guest and will need to be printed out for each individual, unless specifically stipulated for more than one person. Please read conditions of the coupon carefully for exclusions. African Lion Safari. Bingemans Big Splash. Cambridge Butterfly Conservatory. Canadian Museum of Nature. Canadian Warplane Museum.
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Searching for Canadian coupons? These are the best Canadian coupon sites on the web. Enter your postal code, and Save. Check off the ones that you want; then, print them out or have them mailed to your home. It s free and easy. Scroll through coupons for top brands, like Kellogg s, Kraft and SC Johnson; choose the ones that you want, and Websaver. There are some printable coupons on the site, too. Just look for the print icon, if you want coupons that you can use today. Need additional copies a SmartSource coupon that you received in your newspaper? Head over to smartsource. Need coupons for General Mills products? Click on the "offers" tab at the top of the page to view all current coupons and promotions. Then, sign up for their newsletter, so you ll be among the first to know when there s a new deal. They also offer free samples once per quarter, so be sure to check those out as well.
Couponing Where To Find Coupons! One of the questions I get asked most is, where do I find coupons. Coupons are a great way to cut spending when shopping for almost anything. I use coupons on date nights, when buying clothing, toys, travel, and more. If you were to ask me what I use coupons on the most though I would have to say grocery items. I shop far more for food, cleaning supplies, and hygiene products, than I go out on dates or travel.
Never miss another great coupon. Save more than before with savings alerts and new offers delivered right to your inbox. Save effortlessly with paperless coupons! Link your store loyalty cards, add coupons, then shop and save. Shop online with coupon codes from top retailers. Get Sears coupons, Best Buy coupons, and enjoy great savings with a Nordstrom promo code. Find out more about how Coupons. Sign In. Follow us at. Close Menu. Open Menu. Coupon Codes. Add to Your Favorites.VIDEO ON THEME: Extreme Couponing in Canada - Shoppers Drug Mart Free $100 Haul!